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California Evaluation Framework and Protocols

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NEBs Publications List.xls

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TecMarket Works Qualification Package

Market Analysis

Firms need to think about the relationships between the products and services they offer and the markets they are attempting to serve. We use the 7 Ps of: "product, price, place, promotion, physical evidence, participation, and process" to provide a framework for analyzing products and markets.

TecMarket Works is thoroughly knowledgeable about marketing strategies in the residential, commercial, and industrial sectors. TecMarket Works can help you choose the right methods and designs to:

• Segment markets, 

• Gather market intelligence strategies, 

• Organize and utilize existing customer data, 

• Develop and run focus groups, 

• Design and implement surveys, and 

• Build and design databases to track customers. 

Services and Capabilities

Evaluation Services

Market Analysis

Customer Needs and Satisfaction

Performance Measurement and Management

Innovative Research Designs, Methods and Analysis

Product Development and Evaluation

Data Collection and Analysis