Researching Customers, Markets,

Products and Services for the Energy Industry 

TecMarket Works 

165 West Netherwood Road 

Oregon, WI 53575

Tel: 608.835.8855

Fax: 608.835.9490 


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TecMarket Works Qualification Package

Market Transformation

Market transformation initiatives are strategic efforts to induce lasting structural and behavioral changes in the markets for products and services. The goal of market transformation is to produce new patterns of "business as usual" for all actors in a market place. TecMarket Works staff have extensively studied market transformation and can help to understand markets, develop transformation strategies, monitor on-going transformation efforts, and/or evaluate historical or ongoing efforts to transform markets.

Click here to download a report (pdf) on Market Transformation from the Energy Center of Wisconsin.

Publications:

ADM Associates and TecMRKT Works. "Final Report on Statewide Survey of Multi-family Common Area Building Owners Market, Vol I: Apartment Complexes." Prepared for Southern California Edison Company, 95 pages, June 2000. 

ADM Associates and TecMRKT Works. "Final Report Appendix for Statewide Survey of Multi-family Common Area Building Owners Market, Vol I: Apartment Complexes." Prepared for Southern California Edison Company, 66 pages, June 2000. 

ADM Associates and TecMRKT Works. "Final Report on Statewide Survey of Multi-family Common Area Building Owners Market, Vol II: Building Owners Market." Prepared for Southern California Edison Company, 62 pages, June 2000. 

ADM Associates and TecMRKT Works. "Final Report Appendix for Statewide Survey of Multi-family Common Area Building Owners Market, Vol II: Building Owners Market." Prepared for Southern California Edison Company, 64 pages, June 2000. 

Erickson, Jeffry J., Nicholas P. Hall, John H. Reed, and Robert K. Stoffs. "Good Neighbors Make Good Participants: Measures of Social Interaction As a Predictor of Program Participation", Proceedings: Sixth Biennial Marketing Research Symposium, Palo Alto: EPRI, 95-110, November, 1994.

Hall, Nick, Carmen Best, Johna Roth, "Hawaiian Electric Company (HECO) Best Practices Study: Findings from Trade Ally Interviews". December 2005. 

Hall, Nick and David Sumi (PA Consulting Group). "State of Wisconsin DOA Division of Energy, Focus on Energy II Pilot Study, Market Transformation Evaluation Research Reports," 50 pages, July 2001.

Hall, Nick, John Reed, Tom Talerico, Jeff Riggert, Andrew Oh and Sandia National Laboratories. "2001 FEMP Customer Survey," Process, market, and impact evaluation. For the US DOE, 190 pages, June 2001.

Hall, Nick, John Reed, Tom Talerico, Jeff Riggert, Andrew Oh and Sandia National Laboratories. "2001 FEMP Customer Survey, Executive Summary" Process, market, and impact evaluation. For the US DOE, 45 pages, June 2001.

Hall, Nick and David Sumi (PA Consulting Group). "State of Wisconsin DOA Division of Energy, Focus on Energy I Pilot Study, Assessment of Focus On Energy Program Market Research Reports," 31 pages, May 2001.

Hall, Nicholas P., Gretchen Jordan, and Ann Sprunt-Crawley, "Evaluations Help Demonstrate Impacts and Improve the Performance of the Federal Technical Assistance Programs," Proceedings of the 1999 International Energy Program Evaluation Conference, Denver, CO., Vol. 9, pg. 761, August 1999.

Hall, Nicholas P. and Dr. John H. Reed, "Market Transformation: Expectations vs. Reality," Home Energy, Vol. 16, No. 4, July/August 1999.

Hall, Nicholas P. and Roberta Walsh, "Emerging Energy Markets: Methods and Strategies for Customer Retention Through Product Identification," Proceedings for the 1997 International Program Evaluation Conference, Chicago, IL, August 1997.

Hall, Nicholas P., and John H. Reed. "Marketing Energy Efficiency As a Consumer Commodity", in Proceedings of ACEEE 1996 Summer Study on Efficiency in Buildings, Asilomar, CA. ACEEE, Washington, D. C. Vol. 5, 61 - 68, 1996.

Hall, Nicholas P., "Selecting Produces and Services to Market" Chapter in AESP White Paper on Selling Energy in a Competitive Market, AESP, Boca Ratan, FL, 1996.

Hall, Nicholas P., "Commercial/Industrial Market Assessment," Market assessment of commercial and industrial energy technologies for Consumers Power Company, Jackson MI, written on contract for Hagler Bailly Consulting, 1996.

Hall, Nicholas P., "Views and Opinions on Energy Program and Services: Results of Focus Group Interviews With Low-Income Hispanics, Blacks, and Senior Citizens," Proceedings of the 1989 Energy Program Evaluation Conference, Chicago, IL, 1989.

Hall, Nicholas P., "Series of Monthly Marketing News and Views in ENR Targets," Illinois Department of Energy and Natural Resources. Nicholas P Hall wrote, edited, and managed this periodical from September 1986 to January 1988.

Hall, Nicholas P., "An Analysis of Consumer Demand for the Commercial and Apartment Conservation Service Program," In Proceedings of Energy Conservation Program Evaluation Practical Methods, Useful Results," Vol. 2, August 1984.

Hall, Nicholas P., "Commercial Energy Audits: The Illinois Survey; Attitudes and Opinions from the Illinois Business Community," Illinois Dept. of Energy and Natural Resources, June 1984.

Hall, Nicholas P., "Quincy Energy Project: Program Market Evaluation," Illinois Dept. of Energy and Natural Resources, Office of the Director, Evaluation Unit, January 1984.

Hall, Nicholas P., "Project Peoria: Program Marketing Evaluation," Illinois Dept. of Energy and Natural Resources, Office of the Director, Evaluation Unit, July 1983.

Jordan, Gretchen (Sandia National Laboratories), Nick Hall, and Anne Sprunt-Crawley (US DOE (Department of Energy) Federal Energy Management Programs (FEMP). "Evaluations Demonstrate Federal Technical Assistance Programs Move the Market," in Proceedings of ACEEE 2000 Summer Study on Efficiency in Buildings, Asilomar, CA. ACEEE, Washington, D. C., August 2000.

Jordan, Gretchen, Nick Hall, Jeff Riggert, and Tom Talerico. "Evaluation of the US DOE (Department of Energy) Federal Energy Management Programs (FEMP) Technical Assistance." For Sandia National Laboratories, 100 pages, March 2000.

Lin, Chin-I, John H. Reed, Andrew Oh, George Loisos, Marc Fountain, Jim Chace, and Nicholas P Hall, "Baseline Study for Assessing the PG&E Daylighting and Lighting Exchange Programs," Proceedings of the 1999 International Energy Program Evaluation Conference, Denver, CO., Vol. 9, pg. 341, August 1999.

Riggert, Jeff, Nick Hall, John Reed, and Andrew Oh. "Non-Energy Benefits of Weatherization and Low-Income Residential Programs: The 1999 Mega-Meta-Study," in Proceedings of ACEEE 2000 Summer Study on Efficiency in Buildings, Asilomar, CA. ACEEE, Washington, D. C., August 2000.

Reed, John, Andrew Oh, Tom Talerico, Jeff Riggert, Nicholas Hall. "An Examination of the Results of the Apartment and Condominium Energy Services Program." 92 pages. November 2002.

Reed, John, Andrew Oh, and Nick Hall. "The Structure and Operations of the Commercial Building Market," in Proceedings of ACEEE 2000 Summer Study on Efficiency in Buildings, Asilomar, CA. ACEEE, Washington, D. C., August 2000. pdf 134k download

Reed, Dr. John H., Nicholas P. Hall, Andrew Oh, and Jeff Riggert, "Baseline Study for Assessing the Pacific Gas and Electric Daylighting Design Tools," TecMRKT Works, June 1999.

Reed, Dr. John H., Andrew Oh, and Nicholas P. Hall, "Baseline Market Study Assessing the Potential for Pacific Gas and Electric's Lighting Exchange Program," TecMRKT Works, June 1999.

Reed, John H. Reed, Andrew Oh and Nick Hall, "Program Evaluation of the Silicon Crystal Growing Facilities Project." Prepared for the Northwest Energy Efficiency Alliance. 45 pages, May 1999.

Reed, John, Andrew Oh and Nick Hall. "Northwest Lighting On-line Market Assessment Report." Prepared for the Northwest Energy Efficiency Alliance, 60 pages, February 1999.

Reed, Dr. John H and Nicholas P. Hall, "Market Effects Study of PG&E Energy Center," TecMRKT Works, December 1997. pdf 705k download

Reed, Dr. John H. and Nicholas P Hall, "Methods for Measuring Market Transformation," Proceedings for the 1997 International Program Evaluation Conference, Chicago, IL, August 1997.

Reed, Dr. John H., Jeff Erickson, Jeff Ford, and Nichols P. Hall, "The After Effects of a Residential Marketing Program: Implications for Understanding Market Transformation," Proceedings in the Association of Energy Service Professionals," Chapter 11, December 1996.

Reed, Dr. John H., Jeffry J. Erickson, Jeff Ford, Nicholas P. Hall. "The After-Effects of a Residential Marketing Program: Implications for Understanding Market Transformation," in Proceedings of the Association of Energy Services Professionals Members. Association of Energy Services Professionals, Boca Raton, 1996.

RLW Analytics and Nicholas P. Hall, "Process, Market, and Impact Evaluation of Northern States Power Company’s Commercial and Industrial (C&I) Custom Rebate Program," RLW Analytics, Inc. and TecMRKT Works, July 1998. 



Services and Capabilities

Evaluation Services

Market Analysis

Customer Needs and Satisfaction

Performance Measurement and Management

Innovative Research Designs, Methods and Analysis

Product Development and Evaluation

Data Collection and Analysis