TecMarket Works: Markets

Market transformation initiatives are strategic efforts to induce lasting structural and behavioral changes in the markets for products and services. The goal of market transformation is to produce new patterns of "business as usual" for all actors in a market place. TecMarket Works staff have extensively studied market transformation and can help to understand markets, develop transformation strategies, monitor on-going transformation efforts, and/or evaluate historical or ongoing efforts to transform markets.

Click here to download a report (pdf) on Market Transformation from the Energy Center of Wisconsin.

Publications:

Studies in this category focus on evaluating program marketing efforts or in developing an understanding of markets, market systems and market operations. In addition, this category also includes evaluation methods for conducting or tracking changes in the way markets operate.

Publications:

ADM Associates and TecMRKT Works. "Final Report on Statewide Survey of Multi-family Common Area Building Owners Market, Vol I: Apartment Complexes." Prepared for Southern California Edison Company, 95 pages, June 2000.

ADM Associates and TecMRKT Works. "Final Report Appendix for Statewide Survey of Multi-family Common Area Building Owners Market, Vol I: Apartment Complexes." Prepared for Southern California Edison Company, 66 pages, June 2000.

ADM Associates and TecMRKT Works. "Final Report on Statewide Survey of Multi-family Common Area Building Owners Market, Vol II: Building Owners Market." Prepared for Southern California Edison Company, 62 pages, June 2000.

ADM Associates and TecMRKT Works. "Final Report Appendix for Statewide Survey of Multi-family Common Area Building Owners Market, Vol II: Building Owners Market." Prepared for Southern California Edison Company, 64 pages, June 2000.

Barrow, Julia I and Nicholas P Hall, "Preliminary Study of Recycled Materials, Markets, and Products," Energy Resource Group, State of Illinois, 1978.

Davis, Ron, Abbas Merchant, Jim Gunshenan, Carol Sabo, Nicholas P Hall, and Krista Grambrow, "Milwaukee Neighborhoods Save Energy and Win; A Study of a Community Based Program," Wisconsin Demand-Side Demonstrations, July 1995.

Erickson, Jeffry, Carol Sabo, Ceyda Can, Nicholas Hall, and John H. Reed. "Neighborhoods Energize Wisconsin: A Study of a Community-Based Program. Wisconsin Demand-Side Demonstrations," WDSD, Madison, WI, 1995.

Erickson, Jeffry J., Nicholas P. Hall, John H. Reed, and Robert K. Stoffs. "Good Neighbors Make Good Participants: Measures of Social Interaction As a Predictor of Program Participation", Proceedings: Sixth Biennial Marketing Research Symposium, Palo Alto: EPRI, 95-110, November, 1994.

Hall, Nick, John Reed, Tom Talerico, Jeff Riggert, Andrew Oh and Sandia National Laboratories. "2001 FEMP Customer Survey," Process, market, and impact evaluation. For the US DOE, 190 pages, June 2001.

Hall, Nick, John Reed, Tom Talerico, Jeff Riggert, Andrew Oh and Sandia National Laboratories. "2001 FEMP Customer Survey, Executive Summary" Process, market, and impact evaluation. For the US DOE, 45 pages, June 2001.

Hall, Nick and David Sumi (PA Consulting Group). "State of Wisconsin DOA Division of Energy, Focus on Energy I Pilot Study, Assessment of Focus On Energy Program Market Research Reports," 31 pages, May 2001.

Hall, Nick, Jeff Riggert, and Tom Talerico. "Process Evaluation of Cinergy's Low-Income Weatherization Program." For Cinergy Service Inc, 75 pages, March 2000.

Hall, Nicholas P., Gretchen Jordan, and Ann Sprunt-Crawley, "Evaluations Help Demonstrate Impacts and Improve the Performance of the Federal Technical Assistance Programs," Proceedings of the 1999 International Energy Program Evaluation Conference, Denver, CO., Vol. 9, pg. 761, August 1999.

Hall, Nicholas P. and Jeff A. Riggert, "A Process and Impact Evaluation of Cinergy's Problem Diagnostic Service," TecMRKT Works, August 1999.

Hall, Nicholas P. and Dr. Gretchen B. Jordan, "An Evaluation of Selected FEMP Software Programs: Results of a 1998 Customer Survey on Building Life Cycle Costing Software Federal Energy Decision System Software," TecMRKT Works and Sandia National Laboratories, April 1999.

Hall, Nicholas P. and Jeff A. Riggert, "A Process Evaluation of Cinergy's PIPP Orientation and Education Service," TecMRKT Works, March 1999.

Hall, Nicholas P. and Jeff A. Riggert, "A Process Evaluation of Cinergy's Maintenance Service Test Program," TecMRKT Works, February 1999.

Hall, Nicholas P. and Jeff A. Riggert, "A Market Assessment of Cinergy’s Savings and Value in Energy Efficiency Construction Awards Program," TecMRKT Works, January 1999.

Hall, Nicholas P. and John H. Reed, "Process and Impact Evaluation of Missouri Gas Energy's Pilot Weatherization Program," TecMRKT Works, March 1998.

Hall, Nicholas P. and Gretchen Jordan, "Technical Assistance Assessment of US DOE (Department of Energy) Federal Energy Management Programs (FEMP) for Sandia National Laboratories," TecMRKT Works, 1998.

Hall, Nicholas P. and RLW Analytics, "Market Assessment of Detroit Edison's Low-Income Customer Segment," TecMRKT Works and RLW Analytics, Inc, February 1998.

Hall, Nicholas P. and Roberta Walsh, "Emerging Energy Markets: Methods and Strategies for Customer Retention Through Product Identification," Proceedings for the 1997 International Program Evaluation Conference, Chicago, IL, August 1997.

Hall, Nicholas P. and Leslie Carlson, "The Working Poor: The Forgotten Market Segment," Proceedings of the 1997 International Program Evaluation Conference, Chicago, IL, August 1997.

Hall, Nicholas P., "Technical Assistance Assessment of US DOE (Department of Energy) Federal Energy Management Programs (FEMP) for Sandia National Laboratories," TecMRKT Works, April 1997.

Hall, Nicholas P., "An Impact Evaluation of Consumers Power Company's Sandy Pines Wilderness Trails Electric Golf Cart Charger Control Program," TecMRKT Works, March 1996.

Hall, Nicholas P., and John H. Reed. "Marketing Energy Efficiency As a Consumer Commodity", in Proceedings of ACEEE 1996 Summer Study on Efficiency in Buildings, Asilomar, CA. ACEEE, Washington, D. C. Vol. 5, 61 - 68, 1996.

Hall, Nicholas P., "Selecting Produces and Services to Market" Chapter in AESP White Paper on Selling Energy in a Competitive Market, AESP, Boca Ratan, FL, 1996.

Hall, Nicholas P., "Market Assessment of Commercial Building Practices" Market assessment report for Consumers Power Company, Jackson MI, written on contract to Hagler Bailly Consulting, 1996.

Hall, Nicholas P., "Commercial/Industrial Market Assessment," Market assessment of commercial and industrial energy technologies for Consumers Power Company, Jackson MI, written on contract for Hagler Bailly Consulting, 1996.

Hall, Nicholas P., "Electric Vehicle Charger Control Impact Evaluation, Evaluation Report to Consumers Power Company on the load impacts of a load control program," Jackson, MI, 1996.

Hall, Nicholas P., John Jeppesen, Art Thayer, "One-Stop-Shopping: An Impact and Process Evaluation of a Whole-House Approach To Weatherizing Low-Income Homes In Michigan," Proceedings of the 1995 International Energy Program Evaluation Conference, Chicago, IL, August 1995.

Hall, Nicholas P., "Managing The New Residential Appliance: The Electric Vehicle," in Proceedings of the 1995, US EPA (Environmental Protection Agency) Pollution Control Conference, Chicago, IL, August 1995.

Hall, Nicholas P., "Process and Impact Evaluation of Energy Management/Energy Fitness Low-Income Programs," for Detroit Edison Company, 1994.

Hall, Nicholas P., J. Wintersberger, J. Reed, A. Maggiore, C. Pinkowski. "Collecting Program Planning and Evaluation Data from Low Income, Minority Households: A Case Study Baseline Survey." Proceedings: Sixth Biennial Marketing Research Symposium, Palo Alto: EPRI, 155-66, November, 1994.

Hall, Nicholas P., John Jeppesen, Michael Ozog, "Holistic Weatherization Program Case-Study, Early Feedback Evaluation", evaluation report to Consumers Power Company, Jackson, MI, 1994.

Hall, Nicholas P., "Views and Opinions on Energy Program and Services: Results of Focus Group Interviews With Low-Income Hispanics, Blacks, and Senior Citizens," Proceedings of the 1989 Energy Program Evaluation Conference, Chicago, IL, 1989.

Hall, Nicholas P. and Dr. Luther Skelton, "Projected Growth of DSM Programs 1991-1995: Results of a Program Growth Survey of Electric Utilities," Illinois Dept. of Energy and Natural Resources and Sangamon State University, August 1989.

Hall, Nicholas P., "An Evaluation of the Home Energy Loan Program: An Examination of Energy Savings and Related Consumer Behavior," Illinois Dept. of Energy and Natural Resources, June 1988.

Hall, Nicholas P., "A Residential High Efficiency Furnace Replacement Program in Illinois: An Examination of Energy Savings and Related Consumer Behavior," Proceedings of the ACEEE Summer Study on Energy Efficiency in Buildings, Vol 9.22, 1988.

Hall, Nicholas P. and Bruce Hutton, "Issues, Policies, and Perspectives on Public Energy Conservation Programs: A Cross-Sectional Delphi Study of National Policy Makers," Illinois Department of Energy and Natural Resources, August 1986.

Hall, Nicholas P., "Series of Monthly Marketing News and Views in ENR Targets," Illinois Department of Energy and Natural Resources. Nicholas P Hall wrote, edited, and managed this periodical from September 1986 to January 1988.

Hall, Nicholas P., "An Analysis of Consumer Demand for the Commercial and Apartment Conservation Service Program," In Proceedings of Energy Conservation Program Evaluation Practical Methods, Useful Results," Vol. 2, August 1984.

Hall, Nicholas P., "Commercial Energy Audits: The Illinois Survey; Attitudes and Opinions from the Illinois Business Community," Illinois Dept. of Energy and Natural Resources, June 1984.

Hall, Nicholas P., "Quincy Energy Project: Program Market Evaluation," Illinois Dept. of Energy and Natural Resources, Office of the Director, Evaluation Unit, January 1984.

Hall, Nicholas P., "Project Peoria: Program Marketing Evaluation," Illinois Dept. of Energy and Natural Resources, Office of the Director, Evaluation Unit, July 1983.

Jordan, Gretchen (Sandia National Laboratories), Nick Hall, and Anne Sprunt-Crawley (US DOE (Department of Energy) Federal Energy Management Programs (FEMP). "Evaluations Demonstrate Federal Technical Assistance Programs Move the Market," in Proceedings of ACEEE 2000 Summer Study on Efficiency in Buildings, Asilomar, CA. ACEEE, Washington, D. C., August 2000.

Jordan, Gretchen, Nick Hall, Jeff Riggert, and Tom Talerico. "Evaluation of the US DOE (Department of Energy) Federal Energy Management Programs (FEMP) Technical Assistance." For Sandia National Laboratories, 100 pages, March 2000.

Lin, Chin-I, John H. Reed, Andrew Oh, George Loisos, Marc Fountain, Jim Chace, and Nicholas P Hall, "Baseline Study for Assessing the PG&E Daylighting and Lighting Exchange Programs," Proceedings of the 1999 International Energy Program Evaluation Conference, Denver, CO., Vol. 9, pg. 341, August 1999.

Meadows, Karen, Linda Okstein, Ceyda Can, Andrew Szabo, Dr, John H. Reed, and Nicholas P Hall, "High Efficiency Motors Program Vol. 1 and Vol. 2.," Wisconsin Demand-Side Demonstrations, September 1995.

Puckett, Curt (with RLW Analytics staff) and Nick Hall. "Process, Market, and Impact Evaluation of Northern States Power Company's (NSP) Residential Central Air Conditioning Rebate Program." For NSP, 73 pages, February 2000.

Puckett, Curt (with RLW Analytics staff), Nick Hall, John Reed, Tom Talerico, and Tim Hennesey. "Evaluation of Northern States Power Saver's Switch Program - Minnesota Residential Program (a Residential AC Load Control Program)." For NSP, 117 pages, February 2000.

Puckett, Curt (with RLW Analytics staff), Nick Hall, John Reed, Tom Talerico, and Tim Hennesey. "Evaluation of Northern States Power Saver's Switch Program - Business and Residential Component (a Residential AC Load Control Program)." For NSP, 117 pages, February 2000.

Riggert, Jeff, Nick Hall and Curt Puckett. "Low-Income Energy Services National Best Practices Case Studies." Prepared for Excel Energy, 67 pages, September 2000.

Riggert, Jeff, Nick Hall, John Reed, and Andrew Oh. "Non-Energy Benefits of Weatherization and Low-Income Residential Programs: The 1999 Mega-Meta-Study," in Proceedings of ACEEE 2000 Summer Study on Efficiency in Buildings, Asilomar, CA. ACEEE, Washington, D. C., August 2000.

Riggert, Jeff A., Kathy Schroder, Rick Morgan, and Nicholas P. Hall, "Cinergy’s Home Energy House Call (HEHC) Program: An Information Program That Changes People’s Lives," in Proceedings of the 1999 International Energy Program Evaluation Conference, Denver, CO., Vol. 9, pg. 813, August 1999.

Riggert, Jeff A. and Nicholas P. Hall, "A Process and Impact Evaluation of Cinergy's Kentucky Home Energy House Call Program," TecMRKT Works, November 1998.

Reed, John, Andrew Oh, Tom Talerico, Jeff Riggert, Nicholas Hall. "An Examination of the Results of the Apartment and Condominium Energy Services Program." 92 pages. November 2002.

Reed, John, Andrew Oh, and Nick Hall. "The Structure and Operations of the Commercial Building Market," in Proceedings of ACEEE 2000 Summer Study on Efficiency in Buildings, Asilomar, CA. ACEEE, Washington, D. C., August 2000. pdf 134k download

Reed, Dr. John H., Nicholas P. Hall, Andrew Oh, and Jeff Riggert, "Baseline Study for Assessing the Pacific Gas and Electric Daylighting Design Tools," TecMRKT Works, June 1999.

Reed, Dr. John H., Andrew Oh, and Nicholas P. Hall, "Baseline Market Study Assessing the Potential for Pacific Gas and Electric's Lighting Exchange Program," TecMRKT Works, June 1999.

Reed, John H. Reed, Andrew Oh and Nick Hall, "Program Evaluation of the Silicon Crystal Growing Facilities Project." Prepared for the Northwest Energy Efficiency Alliance. 45 pages, May 1999.

Reed, John, Andrew Oh and Nick Hall. "Northwest Lighting On-line Market Assessment Report." Prepared for the Northwest Energy Efficiency Alliance, 60 pages, February 1999.

Reed, John, Andrew Oh and Nick Hall. "Lighting Design Lab: Market Assessment Report." Prepared for the Northwest Energy Efficiency Alliance, 130 pages, December 1998.

Reed, Dr. John H and Nicholas P. Hall, "Market Effects Study of PG&E Energy Center," TecMRKT Works, December 1997. pdf 705k download

Reed, Dr. John H., Jeffry J. Erickson, Jeff Ford, Nicholas P. Hall. "The After-Effects of a Residential Marketing Program: Implications for Understanding Market Transformation," in Proceedings of the Association of Energy Services Professionals Members. Association of Energy Services Professionals, Boca Raton, 1996.

Reed, Dr. John H., Jeff Erickson, Jeff Ford, and Nichols P. Hall, "The After Effects of a Residential Marketing Program: Implications for Understanding Market Transformation," Proceedings in the Association of Energy Service Professionals," Chapter 11, December 1996.

Reed, Dr. John H., and Nicholas P. Hall. "Evaluating Community-based Programs -Establishing an Evaluation Framework," in Proceedings of the 1995 International Energy Program Evaluation Conference. Chicago, IL, August 1995.

RLW Analytics and Nicholas P. Hall, "Process, Market, and Impact Evaluation of Northern States Power Company’s Commercial and Industrial (C&I) Custom Rebate Program," RLW Analytics, Inc. and TecMRKT Works, July 1998.

Services and Capabilities

Evaluation Services

Market Analysis

Customer Needs and Satisfaction

Performance Measurement and Management

Innovative Research Designs, Methods and Analysis

Product Development and Evaluation

Data Collection and Analysis